About
I've spent over a decade in luxury retail and brand marketing learning the difference between brands that create a moment and brands that build something lasting.
That gap is where I work. After the launch event, after the press placement, after the influencer post. What brings someone back? That question drives everything I do.
I've managed a $12M client pipeline at The RealReal, grown retail sales 98% year-over-year, and generated $300K in pop-up revenue at a founder-led DTC brand. Not through big budgets or flashy campaigns, but through understanding people and building the infrastructure that makes them feel remembered.
I'm especially drawn to female-founded and founder-led boutique brands in the $10M to $25M range, brands with real soul that are ready to build something with staying power.
If that sounds like you, let's talk.
I also founded The Referent, a private, curated shopping and concierge experience for travelers, small groups, and corporate visitors discovering Nashville through its best makers, retailers, and restaurants. It's the other side of the same coin: the relationships I've spent nearly twenty years building, put to work for the people visiting the city.
